Why South Africa might be the major market for the impending stand-alone DStv Now

According to a recent report by Netflix, South Africa is the only African country on the platform’s top 50 countries by subscriber base as at Q2 2019 with 152, 588 subscribers.

The 50th country on the list is Luxembourg with 52, 151 subscribers, which puts every other African country at less than 52, 000 subscribers each. With this, it can be assumed that the video-on-demand (VoD) market in Africa is still relatively small.

In spite of this, MultiChoice — owners of Digital Satellite Television (DStv) and GOtv — has revealed plans to make DStv Now a stand-alone service by March 2020.

At the moment, DStv Now is an add-on for subscribers of Premium, Compact Plus, or Compact plans that allow subscribers to access content on mobile or web platforms.


By March next year owning a DStv decoder would no longer be a prerequisite for DStv Now.

MultiChoice’s first attempt at the VoD market was the launch of Showmax in its home country in 2015. And earlier in the year, it launched a localised version in Nigeria as well as a mobile-only…

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