Music startup, Josplay, aims to transform how businesses use African tunes for growth

Josplay, a music intelligence company with a focus on the African content, has announced the release of its flagship product, Josplay Enterprise.

The product is built with the goal of preserving African musical heritage by using it to provide business solutions. Josplay equips businesses with culture-rich, mood-targeted music to amplify positive emotions, boost customer engagement, staff productivity, and in turn, increase growth and profitability.

The service is available on the web ( and as both mobile (Android) and desktop applications (Windows, macOS, and Ubuntu).

According to its co-founder, Emmanuel Ogala, the company uses artificial intelligence techniques and human musicology experts to curate enterprise-grade playlists sensitive to the nuanced challenges organisations face when playing music within their premises.

While many organisations agree that playing music within their premises can boost customer satisfaction, loyalty, and profitability, most are unable to either find the right music for their audience or navigate the complexities of acquiring licenses for the music.

“These are some of the core problems Josplay Enterprise…

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