Jumia becomes smaller as Jumia Travel is said to be taken over by Travelstart


Just a few weeks after closing its eCommerce businesses in Tanzania and Cameroon, and laying off staff in Kenya, Jumia might be selling one of its subsidiaries, Jumia Travel.

Although it remains unclear if this is a merger or acquisition, by the close of work on Monday, Jumia Travel’s website will redirect to Travelstart’s.

Founded in 2013 as Jovago, the startup rebranded to Jumia Travel in 2016. Its operations will now be handled by Travelstart, the online flight-booking platform with presence in Nigeria and South Africa.

According to reports, business operations of the 6-year-old company like revenue management, customer service, and corporate sales will now be carried out by Travelstart.

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A Jumia Food dispatch rider

In what has been a roller-coaster ride for the parent company six months after going public, reports from The New Times of Rwanda have it that one of the eCommerce giant’s subsidiaries, Jumia Food, will halt operations in the East African country next month.


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