Joeboy, spreading love and light from social media to the world

Joseph Akinfenwa-Donus, aka Joeboy, started his career like many others in today’s social media-driven world — sharing his music on Instagram. His music soon caught the right kind of attention, eventually getting him on emPawa Africa, a talent incubator for emerging African artistes created by Nigerian artiste, Mr Eazi.

As you probably can probably tell from the huge success of his tracks like Baby and Beginning, it has been a wild ride ever since. On today’s edition of How I Work, Joeboy reveals how he manages his time and the tools he makes use of to stay productive.

Current roles: Singer and songwriter
Location(s): Worldwide; Lagos mainly
Current computer: HP Pavilion 14
Current mobile device: iPhone XR
Describe how you work in one word: SMART

Tell us briefly how you started out and how you got where you are today

I really started recording covers and posting them on social media. One of the covers I did — Ed Sheeran’s Shape of you — was sent to Mr Eazi by my friend, after which he sent me a DM.  I shadowed him for about one year before I got put on…

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