Currently only present in six markets: Nigeria, Egypt, Morocco, Ivory Coast, Ghana and Kenya, last year, the company exited Rwanda, Tanzania and Cameroon, stating that it wants to focus on markets that presented the best long term growth potential.
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Jumia, in its financial results for the year 2019, records that it now has 6.1 million active consumers as of December 2019 a 54% increase compared to 4 million in December 2018.
Orders reached 8.3 million in Q4 2019, up 49% from Q4 2018, For the full year 2019, orders increased by 85% to 26.5 million in 2019, compared to 14.4 million in 2018.
In Q4 2019, the company’s gross merchandise volume (GMV) decreased by 3.3% to €301 million from €311 million in 2018.
However, for full-year 2019, GMV amounted to €1.1 billion, a 33% increase from…