Highlights from Jumia’s financial report

As a result of the less than stellar numbers posted by eCommerce platforms, for companies like Jumia, it has been an uphill race towards profitability.

Currently only present in six markets: Nigeria, Egypt, Morocco, Ivory Coast, Ghana and Kenya, last year, the company exited Rwanda, Tanzania and Cameroon, stating that it wants to focus on markets that presented the best long term growth potential.

Suggested Read: Jumia becomes smaller as Jumia Travel is said to be taken over by Travelstart

Jumia, in its financial results for the year 2019, records that it now has 6.1 million active consumers as of December 2019 a 54% increase compared to 4 million in December 2018.


Orders reached 8.3 million in Q4 2019, up 49% from Q4 2018, For the full year 2019, orders increased by 85% to 26.5 million in 2019, compared to 14.4 million in 2018.

In Q4 2019, the company’s gross merchandise volume (GMV) decreased by 3.3% to €301 million from €311 million in 2018.

However, for full-year 2019, GMV amounted to €1.1 billion, a 33% increase from…

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