Despite numerous exits, the African classifieds market still has every prospect of success

Within the last decade, Africa has witnessed the entries and exits of players in the online classifieds space.

In the last couple of years alone, the Nigerian market, in particular, has seen the exit of popular platforms like Efritin, Mobofree, and OLX whose assets were acquired by rival, Jiji, earlier in the year. There are also numerous, less prominent ones that have equally bitten the dust.

Suggested Read: Poor internet penetration, Efritin’s departure and the state of Nigerian eCommmerce

Nonetheless, entrepreneurs are still excited about the African online classifieds sector, banking on the continent’s increasing Internet penetration.


New classifieds platforms are still being launched with one of the newest players in the sector recently acquired by a Canada-based company. Opera also recently launched OList.

On whether online classifieds work in Nigeria, Jiji Country Manager in Nigeria, Yuliy Shenfeld, told Techpoint earlier in the year that the company, with a 30-50% yearly growth over the past few years, is proof that…

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