All Sports Predictions recently had a chat with the brand’s young and dynamic Managing Director, Mr. Kunle Adeniji (KA) who gave insight to the brand’s philosophy and operations.
ASP: How long has this brand been operating in Nigeria?
KA: We formally launched on the 12th of June 2019, and we have been growing in leaps and bounds since then. Our country Nigeria has enormaous potentials, our people are excited and want to get rewarded for their enthusiasm and passion, and we as a brand will always try to help give Nigerians a trusted platform for entertainment, recreation and relaxation.
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ASP: Why is your brand interested in Nigeria?
KA: betBonanza is not just interested in Nigeria. We are a Nigerian company, driven by young passionate Nigerians. I believe betBonanza is the voice of Nigerians who want to make lives better. It is beyond money. We want to make people and families happier, better, and wealthier. We have looked at the gaming industry in Nigeria and have identified several loopholes people face, and we have made our offerings of a superior quality. Most importantly, we have developed a better Customer support, with a personal touch for every customer, plus some of the the best response times. We have invested in developing an indegenous Agent Service that helps Nigerians to start and grow an online business. We have brought state-of-the-art technology and international experience coupled with global best practices, all to make sure our customers get the best anywhere in Nigeria. And more, we are still innovating, streamlining our work, expanding our product offerrings, and meeting the ever-dynamic Nigerian punter at the point of their greatest needs.
Our model is largely focused on creating jobs and building busineses, and that is what we do everyday throughout this country.
ASP: Please share your experience of the betting industry in Nigeria.
KA: We have a team that have been in the sports betting, gaming, and gambling industry for many years. Our management team have an average experience of 15 years in the sports betting and allied industry. Members of our management are pioneers of the betting industry in Nigeria, who have founded and managed successful betting companies, both locally and internationally.
ASP: What are the unique offerings that will drive punters to your platform?
KA: As professionals in the betting industries, we understand the thinking and behaviours of the average Nigerian punter, we understand some of the things that motivate people to want to bet on a betting platform. That is why we have prepared some special offers for our punters. They include:
- Some of the highest odds for sports in the industry.
- Prompt payments.
- Massive Yakata Bonus on sports selections up to 200%
- We also pride ourselves to have the largest collection of online casino games in Nigeria
- The best virtual betting platform in Nigeria, where people win every day!
- Zero agency balance account
Punters should just go to betbonanza.com and enjoy our unbeatable services.
ASP: What are your plans concerning the physical presence of your brand across Nigeria?
KA: As you may know, a good thing will always sell itself. Our main message to Nigerians is that we are better. For whatever service they may be getting from other betting companies, we aim to give them a better and superior service. We have a network of partners (Agents and Super Agents) across many states in Nigeria. We also run a franchise business model, which empowers our agents to be the driver, and gives them the freedom to provide sports betting services in our name. Our partners get commissions, bonuses, and plenty of incentives too to enable them to trade successfully and grow in a short time. With betBonanza, an Agent can determine how much money they make, and how fast they want to grow. To crown it all, they would get training, technical support, business coaching, and more for free. It’s as easy as that. Very importantly, I would like to say that betBonanza does not require agents to have a minimum deposit in their account. Our agents are free to withdraw from their accounts at anytime. One can easily begin the process of becoming our partner at https://agents.betbonanza.com
ASP: What are the challenges of operating in the Nigerian terrain?
KA: The only challenge of operating in the Nigerian market is that the industry is highly competitive. We take this positively because, this has pushed us to work even harder, ensuring that we’re developing and building our product to be the very best in the industry. Before we launched, we knew there would be challenges, we were prepared for the challenges, and I am pleased to tell you that we are on course, surmounting challenge after challenge and making progress on every side.
ASP: What future plans does your brand have for the Nigerian market?
KA: In the near future, we aim to be the top and most-loved betting company in Nigeria. As part of that plan, by the end of 2020, we expect to be one of the top 3 betting companies in Nigeria. For us these are not just business targets, but we really want to revolutionize the Nigerian betting landscape, and bring in new technological innovations that will make the Nigerian gaming industry to become a world leader. We are constantly improving the betting experience for our customers and also broadening the base to make betting attractive to more and more people, such that people begin to see sports betting as a means of recreation, and relaxation.
ASP: What is your assessment of the impact of the sports betting industry on the Nigerian economy?
KA: Betting has contributed immensely to the Nigerian economy considering that the industry generates up to 3 billion naira daily, according to a report by News Agency of Nigeria (NAN). A huge chunk of this sum goes to the government as taxes, while others go to individuals through winnings and the franchise outlets like agents of betting companies. At betBonanza, we are committed to empowering up to 3,000 Nigerians through our agency business model by the end of 2020.
ASP: What is your message to Punters out there?
KA: Our message to punters out there is betBonanza is building a new future for the Nigerian betting industry. We are constantly innovating and coming up with new ideas to transform the industry. We are a customer-focused company, and one of our key watchword is transparency. You can be rest assured of getting the best of service whether you are our customer, or our partner, and your winnings would be paid promptly.